AI Insights · Timothy · January 2023
Top 5 Consumer Finance Apps in Serbia Q4 2022: Unified Platform Performance
Explore the performance of the top 5 consumer finance apps in Serbia for Q4 2022, highlighting trends in downloads and active users.
In the fourth quarter of 2022, the top 5 consumer finance applications in Serbia showed varied performance on a unified platform, as reported by Sensor Tower. Here’s a breakdown of the key trends in downloads and active users for these apps.
Banca Intesa Mobi saw a fluctuating trend in weekly downloads throughout the quarter. Starting at over 6K downloads in late September, it dipped to around 4K by the end of October and then stabilized around 3K-3.5K in December, closing the year with 3.6K downloads in the final week.
Moja mBanka experienced a significant rise in downloads towards the end of the quarter. From an average of around 2K downloads per week in October, it surged to over 5K in mid-December, finishing the quarter with approximately 3.5K downloads.
OTP m-Bank maintained a relatively stable download rate throughout the quarter. Weekly downloads hovered between 1.7K and 2.1K, demonstrating a consistent user acquisition pattern.
Mobi Banka also showed steady download numbers. Starting at around 2K downloads in late September, it remained within the range of 1.5K to 2K throughout the quarter, ending with approximately 1.8K downloads in the last week of December.
NLB mKlik had a consistent download trend, with weekly downloads fluctuating between 1.4K and 1.7K. It peaked in the last week of December with around 1.7K downloads, indicating a stable performance throughout the quarter.
These insights are derived from Sensor Tower's comprehensive data. For more detailed analytics and trends, visit Sensor Tower.
